Amazon.com’s Prime Video is going to co-produce a Bollywood Movie, and it is making the streaming giant’s foray into movie production in India.
The South Asian nation is Amazon’s fastest-growing market where the founder Jess Bezos said in public that it is doing better than anywhere else in the world.
Amazon Prime Video including two studios, are going to produce Ram Setu, which is a film starring Actor Akshay Kumar. The release date of the film is not yet revealed.
As Vijay Subramanium, the head of content at Amazon Prime Video India mentioned that they are happy to take a step into co-producing by collaboration with the film that presents the pure Indian heritage.
The title of a film is the Hindi name of Adam’s Bridge, a chain of limestone shoals linking the southern part of Tamil Nadu to the neighboring island of Sri Lanka. Indian mythology holds that the bridge was built by an army led by Rama (Hindu God-King).
In India, Amazon’s Prime loyalty program offers free delivery and early access to deals during sales and free music and video streaming at the cost of just 999 rupees ($13.77) a year.
Since India is the most significant market for Amazon but it had to issues a rare public apology for hurting religious sentiment over some scenes in its original TV series Tandav. That controversy has put Bollywood, Amazon Prime Video and rivals such as Netflix on edge, ensuring closer scrutiny of scripts for the possible offense of religious sentiment in the key growth market.
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